Beyond Lifestyle and Fashion: David Jones TV
What happens when the timelessly renowned brand, behind the ultimate playground for many women of Australia...
Meets most dearly loved and lauded women of Australia...
Orchestrated by the wonderous Australian woman who just the other moment won Best Documentary at the Sydney Film Festival?
Worth watching? How could you not.
David Jones has released an inaugural content series ‘Women in Conversation’, featuring influential Australian women speaking candidly about the important issues relating to women in today’s society.
Guaranteed you'll greet a new girl-crush or otherwise enjoy a gloriously gorge on the thoughts of one the ladies you already adore.
The line-up of 18 women includes chief commissioner of The Greater Sydney Commision, Lucy Turnbull AO; journalist and TV presenter, Lisa Wilkinson; Collective Hub founder, Lisa Messenger and Harper’s Bazaar editor-in-chief, Kellie Hush.
Launched to tap into the psyche of of diverse Australian women; exploring the issues that matter most and discovering which inspire them, all in celebration of International Women’s Day.
They hope to trigger conversations around relationships, motherhood, gender equality, mental health and self-belief.
In one clip, Hush says: “Sometimes women are their own worst enemy. That's why, when you do have a really supportive bunch of girlfriends, there is something really powerful about that. There is a lot to be said for sticking together."
Turnbull added that one of the things that really worries her about social media is it has "unleashed a very low level of civility in the way people communicate and talk to people".
"I'd like to think that 10 years ago these people would never have said these things out loud," she says.
David Jones general manager, marketing communications, Victoria Doidge, says:
“The ‘Women in Conversation’ series was conceptualised in considering what International Women’s Day means to us, and what we can do to celebrate and inspire Australian women.
“We wanted to facilitate a forum for interesting and dynamic women to share their views and for this content to be shared to act as a catalyst for greater conversation on important topics relating to women.
"The calibre of the women comprising the panels truly reflects the importance of the subjects discussed.
"Having this production available online for all people to view, both domestically and internationally, gives true voice to the issues being addressed by the women of today."
The project was led by director/producer Janine Hosking, whose most recent documentary "35 Letters" won Best Documentary at the Sydney Film Festival.
Annually on March 8, International Women’s Day recognises the achievements of women across the world and reflects on the issues that affect women today.
The full list of women involved:
Chief Commissioner of The Greater Sydney Commission, Lucy Turnbull AO
David Jones Ambassador and TV Personality, Jesinta Campbell
Journalist and TV Presenter, Lisa Wilkinson
Studio 10 Co-host, Author and Journalist, Jessica Rowe AM
Editor-In-Chief, VOGUE Australia Edwina McCann
Editor-In-Chief, Harper’s Bazaar Australia Kellie Hush
celebrated Australian comedian, Fiona O’Loughlin
Chef, Author and Food Writer, Christine Manfield
Director of Merchandise, David Jones Donna Player
Actress, Comedian & TV Personality, Mary Coustas
Founder & CEO of 2Mar Robotics, 2012 Young Australian of the Year, Marita Cheng
Indigenous Consultant, Carla McGrath
Cofounder of The Broad Place, Jacqui Lewis
Blogger, Sheree Commerford
Author, Journalist & TV Presenter, Indira Naidoo
philanthropist and mother, Vanessa Fennell
Founder and Editor in Chief, Collective Hub Lisa Messenger
Nutritional Biochemist and best-selling author, Dr. Libby Weaver
David Jones’ creative agency Whybin\TBWA and independent television production company McAvoy Media teamed-up for the collaboration.
The four x 15 minute episodes can be accessed via the retailer’s website, YouTube and social media channels.
View the series here.
