PR Profile: Couture
Couture Public Relations is a premier fashion public relations agency based in Beverly Hills, California, serving clients coast-to-coast and around the world.
By leveraging expansive industry contacts and cutting-edge public relations strategies, they generate brand and relationship value for designers in fashion, beauty, accessories and lifestyle.
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Since its launch in 2013, Couture Public Relations has become a go-to for fashion designers and brands who need industry-specific public relations strategies. They continue to work with emerging and established brands, delivering Hollywood press to clients that aren’t necessarily located in Los Angeles or the surrounding areas.
As a niche PR agency, Couture Public Relations has perfected fashion industry public relations tactics. By implementing innovative, fashion-focused public relations strategies, they bring visibility to their clients’ brands and creatively deliver key messages that resonate with their target audiences.
“Most importantly, we execute these initiatives in a way that translates into growth of your customer base,” said the Couture Public Relations team.
Couture Public Relations leverages their expansive collection of industry contacts to connect clients with influential editors, stylists, bloggers, photographers, and celebrities. As a result, their clients are featured in publications such as Vanity Fair, Marie Claire, Cosmopolitan, and Harper’s Bazaar to name a few.
According to the agency, their strength lies in their ability to focus on and work closely with each client to introduce their brands to various fashion and entertainment channels. Since the company has relationships with some of the world’s leading fashion and beauty bloggers, photographers, makeup artists, hair stylists, editors, fashion stylists, and more, they are able to combine these powerful connections with their team’s expertise and education to deliver unparalleled results.
First they create a powerful press kit, containing:
Press releases
Brand biography
Look book
Retail line sheets
2. Secondly they devise press release distribution, media alerts, trend stories, event opportunities, buyer information, and more.
3. Finally they provide ongoing monitoring and evaluation to secure outstanding press and locate new opportunities.
The agency is proud to work one-on-one with their clients across services from media relations, consulting, photo editing, product placement; to social media outreach, business development, blogger outreach, video production.
